THE SPORTS BRA BAR AND RESTAURANT
Full-Scale Integrated Merchandise Marketing Campaign
LEGACY PATCHES
LEGACY PATCHES
CLIENT OVERVIEW
A New Era in Sports
The world’s first sports bar dedicated entirely to women’s sports.
A New Era for Representation
In this vibrant hub, where women’s sports takes center stage.
The Sports Bra is a vibrant hub where women’s sports takes center stage, a one-of-a-kind space that celebrates and supports women’s sports like no other. It’s more than a bar; it’s a community cornerstone that brings fans and athletes together, creating a dynamic atmosphere where no match is simply just a game.
Despite their strong mission, The Sports Bra’s brand & merch strategies weren’t fully capturing their innovative spirit
Merchandising a Movement
We partnered with The Bra to ideate, design, and produce a line of merchandise that truly embodied their ethos.
Imagine creating something that not only stands the test of time but grows in value.
Think of this concept as a Time Machine, and we’re the ones creating time.
This collection creates memorabilia that never had the chance to circulate in the first place: commemorative patches collected throughout the years in a world were women were celebrated for great achievements. Legacy Patches will consider moments & women throughout history who have broken athletic barriers.
These creations will be boldly designed to echo back the sound of our own reality. To re-imagine larger-than-life moments using aesthetics from that time in order to carry those stories further into the future.
